9requests
$42.76each
1.7%click rate
Facebook and Instagram ads for dental practices in the US
We manage your Facebook and Instagram ads to bring new patients to your chair, so you can focus on what you do best: treating them.
From one practice's ad account
$1,088
spent on ads31
consult requestsAbout $35 for each patient who asked for a consult
Dental treatment19 requests
$582 spent · $30.63 eachInvisalign12 requests
$506 spent · $42.19 eachWhat goes into a campaign
A campaign has four parts. When one is weak, requests stop. Scroll to take it apart.
- The adThe picture and text people see in their feed
- The offerA reason to book now, like a free first visit
- TrackingA small code on your website counts every request
- CampaignsOne per treatment, so each budget is clear
What a new patient request costs
The practice spent $1,088 on ads over ten weeks, about $110 a week. Here is what that money did, step by step, from the ad to your front desk.
- Step 1 · People see the ad27,454
times the ads appeared on Facebook and Instagram
- Step 2 · They tap to read more733
people clicked an ad. About $1.50 per click
- Step 3 · They ask for a consult31
people sent the booking form on the practice website. About $35 each
- Step 4 · You book them inYour front desk
calls each person back and books the visit. The faster the call, the more of them show up.
How that compares with one treatment fee
The Invisalign fee in the ad was $3,500. If just one of the 12 Invisalign requests starts treatment, that one fee covers all ten weeks of ads about three times.
Working with your practice
You don't need to know Facebook ads. We do the work inside Meta. Your part is a few approvals and calling people back.
Week 1
Choose the treatments
We pick one or two treatments you want more of and agree the offer. We add tracking to your booking page.
Weeks 1–2
Write and design the ads
Two or three different ads per treatment. Nothing runs until you approve it.
Weeks 2–6
Launch and test
Ads start on a small daily budget. Ads that bring no requests are stopped, and the money moves to the ones that do.
Every week
Report and adjust
One page each week: what was spent, how many requests came in, what each cost. Then a 15-minute call.
We do
- Write and design every ad
- Set up and run the campaigns in Meta
- Add tracking to your booking page
- Stop weak ads and test new ones
- Send a one-page report every week
You do
- Tell us your treatments, fees and offers
- Approve each ad before it runs
- Call back new requests quickly
- Join a 15-minute call each week
To get started
- Access to your Facebook business page
- Access to your website or booking page
- A card on your Meta account for ad spend
- A 30-minute call to plan the first test
Ads for the treatments you offer
The first two ran for the North Seattle practice, shown with their results. The others are examples of how we would advertise other treatments for your practice.
12requests
$27.98each
3.6%click rate
Brings in new patients who can become regulars.
A high-value treatment where a free consultation lowers the first step.
A simple cosmetic offer that suits Instagram well.
For practices that keep same-day slots open.
Questions practice owners ask
Straight answers, without the marketing terms.
- I don't know anything about Facebook ads. Is that a problem?
- No. You never need to log in or change a setting. We write the ads, run the campaigns and send you a plain report each week. You approve the ads and call people back.
- How much do I need to spend on ads?
- The North Seattle practice spent $1,088 over ten weeks, about $110 a week, across two treatments. We agree your test budget on the first call. Meta charges your card directly, so you see every dollar.
- What exactly is a consult request?
- A person saw the ad, went to your website and sent the booking form. Your front desk then calls them to book the visit. How fast they call back makes a big difference.
- How do I know if it's working?
- Every week you get one page: money spent, requests received and the cost of each one. If an ad brings no requests, we stop it and move the budget to one that does.
- Will the ads look like my practice?
- Yes. They use your practice name, your fees and your offer. Nothing goes live until you approve it.
- Do I need a new website?
- Usually not. We need a page where patients can request a visit, and access to add a small tracking code that counts each request.
Book a 30-minute call about your practice
You'll leave the call knowing which of your treatments to advertise first, what a sensible test budget is, and what the first month would look like.
Video call30 minutesNo preparation needed
Ads for your practice30 minutes · Video call
- 1Which of your treatments suit Facebook and Instagram
- 2A sensible test budget for your area
- 3How new requests would reach your front desk